Cristina BACELLAR, professeur de marketing à l'EM Normandie, récompensée à la conférence 2011 de la BAM
Le 09 Septembre 2011
Fabiano MAURI, IBMEC-RJ, Cristina BACELLAR, EM Normandie, et Jose Luiz TRINTA, IBMEC-RJ, ont été distingués par le prix de la meilleure communication dans la catégorie "innovation" au cours de la conférence 2011 de la British Academy of Management (BAM) qui s'est déroulée du 1 au 15 septembre à l'Université d'Aston à Birmingham. Leur communication s'intitule "The Unfolding of Emotions of Implementors and End-Users of Innovations in the Organizational Innovation Process".
Résumé de l'article :
Innovation appears as an integrated part of organization growth strategies and occurs in different market segments. The purpose of this paper, exploratory and qualitative in nature, is to understand the role of emotions in the organizational innovation process. The literature that supports this study is divided into two parts; one related to the diffusion of innovations, and the other exploring emotions, primarily in the sociological point of view, since the study concerns the unleashing of socially built emotions. The research was conducted with multidisciplinary professionals who participated in innovation experiences in companies of different sectors. Data was collected by means of in-depth interviews and subsequently analyzed using thematic coding procedures. The results led to the suggestion of conceptual models for each researched emotion: happiness, fear, anger and sadness. The models are composed of factors that cause emotions and the consequences of these emotions when implementing novelty. From this analysis, it was possible to identify opportunities for carrying out actions in terms of stimulating the positive emotions and minimizing the effects of negative emotions, thus contributing to increase the chances of success in innovation initiatives.Contact : Cristina BACELLAR
E-mail : firstname.lastname@example.org
Site internet : http://www.bam.ac.uk/bam2011-best-papers?