Helena KARJALAINEN, professeur de management interculturel à l'EM Normandie, dans la revue M@n@gement
Le 13 Mai 2011
La revue M@n@gement (vol. 14, no. 1) accueille l'article "Jakob Krause-Jensen (2010). Flexible Firm: The Design of Culture at Bang & Olufsen. Oxford, New York: Berghahn Books" rédigé par Helena KARJALAINEN, professeur de management interculturel à l'EM Normandie.
Début de l'article :
How to handle the volatile, uncertain, chaotic, complicated and ambiguous VUCCA world of business when globalisation and change affect every part of an organisation? Is it possible to stop the machine to make time to understand what is happening or what has recently happened in the organisation in order to prepare for the future? Many research fields examine the changing nature of organisations and try to understand their life cycles. In this Emic-type ethnography study, the Danish author Jacob Krause-Jensen tries to stop the clock and offers us a glimpse of life inside the Danish high-tech electronics firm Bang & Olufsen. His starting point is anthropological. From the very first page, we are introduced to the fact that 'the object of anthropological investigation is fast disappearing and that the world has been 'entzaubert', disenchanted' (this is where the author uses the famous Gary Larson sketch of primitive human beings removing their technological equipment as some fieldworkers arrive)...
E-mail : firstname.lastname@example.org
Site internet : http://www.management-aims.com/PapersMgmt/141Karjalainen.pdf