Learning Objectives

The Cross-Cultural Marketing and Negotiation programme equips students with those skills needed in marketing and negotiation in an international environment.
By adding a truly cross-cultural perspective to their business education, this programme prepares
students to communicate with culturally diverse business partners as well as to cooperate in, and to run successfully multi-cultural working groups.



Who should apply ?

  • Holders of undergraduate degrees.
  • Professionals with Honours Degrees or equivalent.


Teaching format

  • One year full-time (Sept-Dec & Jan-May) on the Campus of Caen, Normandy, France.
  • 292 class-contact hrs - 5 modules.
  • Two 5-week consultancy projects (provided by the faculty staff of the Normandy Business School).
  • One 4-6 month internship (to be served anywhere in the world) & Master's thesis
    (June-Nov).
  • The programme Cross-Cultural Marketing and Negotiation is entirely taught by faculty staff from the Normandy Business School and professionals from the marketing, sales and purchasing industry as well as consultants in cross-cultural management and international business.
  • The language of instruction and assessment is English.


Opportunities

Career opportunities are wide-ranged. After a period of integration, possible functions are: Product
Manager, Category Manager, Business Manager, International Brand Manager, International Sales
Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant...

Degree / award

MSc Cross-Cultural Marketing and Negotiation at the Normandy Business School is accredited by the French "Conférence des Grandes Ecoles".



Tuition

  • Application processing fees: € 100
  • Total Programme:
    • € 7,700 for EU citizens
    • € 9,900 non-EU citizens or professionals


Registration

Non European students' registration :

Please register on the CampusFrance website of your country (when available) in order to ease and speed up your application and visa procedure.

List of CampusFrance countries on : www.campusfrance.org

 

More information on : http://www.diplomatie.gouv.fr/en/france_159/studying-in-france_2192/index.html



Admission procedure

  • Application form with supporting documents.
  • English language certification required for non-native speakers: IELTS 6, TOEFL CBT 230 or IBT 88, or TOEIC 790.
  • Deadline: 1st session June 21, 2010 / 2nd session August 23, 2010


Place

Campus of Caen, Normandy, France

Download information


Download programme's application form print PDF form
Download
Download programme's brochure
Download programme's application form interactive PDF form. Please attach all required documents in PDF form or send by mail.
Download
Download here the instructions for the payment of the application fees by bank transfer Download here the instructions for the payment of the application fees by bank transfer

Contact


Anna FORTOUL
Campus de Caen 9 rue Claude Bloch
14052 CAEN Cedex 4
Tél. : 02 31 46 78 78
Fax : 02 31 43 81 01
 Contact by e-mail
Demande de documentation

Imprimer Print



Information
En savoir plus...
Film de l'EM Normandie
En savoir plus...
Consultez la Newsletter de l'EM Normandie
En savoir plus...
Membre de :
THE AACSB (Association to Advance Collegiate Schools of Business)
THE EFMD (European Foundation for Management Development)
LA CONFÉRENCE DES GRANDES ÉCOLES (CGE)
En savoir plus...