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Learning Objectives
The Cross-Cultural Marketing and Negotiation programme equips students with those skills needed in marketing and negotiation in an international environment. By adding a truly cross-cultural perspective to their business education, this programme prepares students to communicate with culturally diverse business partners as well as to cooperate in, and to run successfully multi-cultural working groups.
Who should apply ?
- Holders of undergraduate degrees.
- Professionals with Honours Degrees or equivalent.
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Teaching format
- One year full-time (Sept-Dec & Jan-May) on the Campus of Caen, Normandy, France.
- 292 class-contact hrs - 5 modules.
- Two 5-week consultancy projects (provided by the faculty staff of the Normandy Business School).
- One 4-6 month internship (to be served anywhere in the world) & Master's thesis
(June-Nov).
- The programme Cross-Cultural Marketing and Negotiation is entirely taught by faculty staff from the Normandy Business School and professionals from the marketing, sales and purchasing industry as well as consultants in cross-cultural management and international business.
- The language of instruction and assessment is English.
Opportunities Career opportunities are wide-ranged. After a period of integration, possible functions are: Product Manager, Category Manager, Business Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant...
Degree / award
MSc Cross-Cultural Marketing and Negotiation at the Normandy Business School is accredited by the French "Conférence des Grandes Ecoles".
Tuition
- Application processing fees: € 100
- Total Programme:
- € 7,700 for EU citizens
- € 9,900 non-EU citizens or professionals
Registration
Non European students' registration :
Please register on the CampusFrance website of your country (when available) in order to ease and speed up your application and visa procedure.
List of CampusFrance countries on : www.campusfrance.org
More information on : http://www.diplomatie.gouv.fr/en/france_159/studying-in-france_2192/index.html
Admission procedure
- Application form with supporting documents.
- English language certification required for non-native speakers: IELTS 6, TOEFL CBT 230 or IBT 88, or TOEIC 790.
- Deadline: 1st session June 21, 2010 / 2nd session August 23, 2010
Place Campus of Caen, Normandy, France |