Know Europe


Programme

On the first Sunday afternoon, after an introduction to the program, a refresher/introduction session in Strategic Marketing is given by the professor who will chair the final day panel for all project groups to be on an equal footing.

First week in Brussels, Belgium

Then the first week in Brussels, Belgium, focuses on the EU and its corridors of power and their relation to intra and extra community business. EU Lawis covered from a business point of view, and so are the EU current political issues & the Constitutional debate.. The Business in Europe module will look at technical aspects of doing business in Europe.

You will visit:

  • E.U. district including lectures at the European commission & visit to he Parliament
  • Atomium
  • Historic Brussels - Grand Place, Manneken Pis, Royal Palace and museums
  • Bruges, Europe's best-preserved medieval city which provides a welcome break on the way down from Amsterdam

Amsterdam for a free weekend

On the weekend the program moves to Amsterdam for a free weekend to explore the city (canal tour organised on arrival) before heading for Haarlem on Monday for, North South Cultural Issues in Europe , and Strategic & Brand Marketing sessions, linked to the relevant field visits. The group returns to the hotel in Amsterdam every night.

Chances to visit:

  • Famous canals of Amsterdam
  • Rijks and Van Gogh museums
  • Anne Frank's House
  • Heineken brewery
  • Holland Casino
  • Aalsmeer Flower Exchange

Normandy

The end of the second week is spent in Normandy, France (Le Havre), where participants attend E-BUSINESS and LOGISTICS workshops and lectures. Whilst in Le Havre, a day excursion is organised to Bayeux, Omaha (D-Day Beaches) and Colleville War Cemetery.

Those participants interested can take advantage of the Cross Channel ferries from Le Havre or Caen to Portsmouth , England to spend the weekend in London (Package offers available, including return overnight crossings with berth, return train fare to London and Saturday night in hotel with Continental breakfast). (2010 participants: please refer to the KE Blog for updated info ( as from end of March 2010)

A session on Wine Marketing at global level and an interim session of consultancy on projects will help participants move further in their task.

Chances to visit during that week :

  • Le Havre, where Claude Monet painted 'Impressions Sunrise' in 1872 - 300 yards from the busines school
  • Honfleur - a charming medieval harbour on the Seine Estuary. One of the birthplaces of Impressionism
  • Etretat - a seaside resort famous for its cliffs (also immortalised by Claude Monet)
  • Bayeux: William The Conqueror's Tale of the Conquest of England on the Bayeux Tapestry
  • Caen & Arromanches and D Day beaches (Colleville American War Cemetery)>

In Paris for a free long weekend, :

Final five days in Paris, including a long weekend in Paris provide the opportunity to enjoy the n°1 tourist destination in the world and visit the Chateau de Versailles

  • River trip (organised by the program)
  • Eiffel Tower and the other monuments
  • Museums of Paris: Orsay & Le Louvre
  • Disneyland Paris
  • Moulin Rouge
  • Da Vinci Code trail

And Barcelona for the final week

The final week is spent in Barcelona, the dynamic capital of the Catalunya province in Spain. To reach Barcelona, participants travel by the "Hotel Tren" Joan Miro (overnight sleeper).

During the week in Barcelona, participants discuss issues facing Southern Europe and EU STRATEGIC MARKETING PART 2: Strategic marketing in Europe ) and make an oral presentation of their project before a panel of experts. A visit to the world famous Torres Winery includes a wine tasting demonstration and banquet which acts as a final review of most participants newly acquired Wine Culture.

Chances to visit :

  • The architectural work of Gaudi, the main precursor of Modernism, and La Sagrada Familia Cathedral
  • Beaches including Platja Del Bogatell which was created for the Olympic games in 1992
  • Olympic Port and the Aquarium which is the biggest in Europe and unique in the world for Mediterranean fauna
  • La Rambla, Plaça de Sant Josep Oriol and Plaça Reial for the history, shops and cafes
  • Museu Picasso and the Fundacio Joan Miro

Note: Field trips are selected to complement the interests and experience of participants. Therefore, until we have the full list of participants ( April, 2010), it is not possible to provide details of the extra field trips planned for the 2010 program.

Participants will be notified personally once all field trips for the 2010 program have been finalised. You can, however, look at the Journal for a summary of field trips undertaken on previous years' programs.

If your firm has partners in the cities on the tour, an individual/group visit can be arranged.

EU Institutions and Current Issues

This module consists in a series of lectures designed to give background information on current issues related to the governance of the EU. Brussels is the ideal location to obtain up-to-date input from senior ranking officials involved in the day-to-day running of the continent.

Lecture given at Vlekho Business School

  • Origins of the EU & its Institutions 3 hrs Historical perspective - Main institutions (Commission, Council & Parliament) and the recent evolution in their respective roles - Common policies

Examples of Lectures given at the EU Commission

  • The Political Future of the EU
  • Wine and Spirits
  • Road and Rail Transport
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