Know Europe
PROGRAMME |
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On the first Sunday afternoon, after an introduction to the program, a refresher/introduction session in Strategic Marketing is given by the professor who will chair the final day panel for all project groups to be on an equal footing. Then the first week in Brussels, Belgium, focuses on the EU and its corridors of power and their relation to intra and extra community business. EU Lawis covered from a business point of view, and so are the EU current political issues & the Constitutional debate.. The Business in Europe module will look at technical aspects of doing business in Europe. You will visit:
On the weekend the program moves to Amsterdam for a free weekend to explore the city (canal tour organised on arrival) before heading for Haarlem on Monday for, North South Cultural Issues in Europe , and Strategic & Brand Marketing sessions, linked to the relevant field visits. The group returns to the hotel in Amsterdam every night. Chances to visit:
Those participants interested can take advantage of the Cross Channel ferries from Le Havre or Caen to Portsmouth , England to spend the weekend in London (Package offers available, including return overnight crossings with berth, return train fare to London and Saturday night in hotel with Continental breakfast). (2010 participants: please refer to the KE Blog for updated info ( as from end of March 2010) A session on Wine Marketing at global level and an interim session of consultancy on projects will help participants move further in their task. Final five days in Paris, including a long weekend in Paris provide the opportunity to enjoy the n°1 tourist destination in the world and visit the Chateau de Versailles Chances to visit during that week :
In Paris for a free long weekend, :
The final week is spent in Barcelona, the dynamic capital of the Catalunya province in Spain. To reach Barcelona, participants travel by the "Hotel Tren" Joan Miro (overnight sleeper). During the week in Barcelona, participants discuss issues facing Southern Europe and EU STRATEGIC MARKETING PART 2: Strategic marketing in Europe ) and make an oral presentation of their project before a panel of experts. A visit to the world famous Torres Winery includes a wine tasting demonstration and banquet which acts as a final review of most participants newly acquired Wine Culture. Chances to visit :
Note: Field trips are selected to complement the interests and experience of participants. Therefore, until we have the full list of participants ( April, 2010), it is not possible to provide details of the extra field trips planned for the 2010 program.
Participants will be notified personally once all field trips for the 2010 program have been finalised. You can, however, look at the Journal for a summary of field trips undertaken on previous years' programs.
If your firm has partners in the cities on the tour, an individual/group visit can be arranged. Top OUTLINE OF MODULES EU INSTITUTIONS & CURRENT ISSUES
This module consists in a series of lectures designed to give background information on current issues related to the governance of the EU. Brussels is the ideal location to obtain up-to-date input from senior ranking officials involved in the day-to-day running of the continent.
List of topics covered during the last sessions:
Lecture given at Vlekho Business School
Examples of Lectures given at the EU Commission
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E.U. district including lectures at the European commission & visit to he Parliament
