The Cross-Cultural Marketing and Negotiation programme equips students with those skills needed in marketing and negotiation in an international environment.
 
By adding a truly cross-cultural perspective to their business education, this programme prepares students to communicate with culturally diverse business partners as well as to cooperate in, and to run successfully multi-cultural working groups.

• Bachelor’s degree/ French Licence or equivalent,
  
• HND or equivalent two-year degree plus at least 5 years relevant experience,
  
• Students with non-relevant qualifications may be asked to complete a short portfolio prior to
  commencing the course,
  
• Other applicants with extensive industry experience will be considered on an individual basis
  
• Professionals with Honours Degrees or equivalent

• Two academic semesters (Sept - Jan ; Jan - May) on the Campus of Caen, Normandy, France (see programme agenda) including : 
  
• Over 400 class-contact hrs distributed across 9 modules (see programme content).
  
• A 5-week junior consultancy project (provided by the faculty staff - see the HEC Entrepreneurs approach). 
  
• A 2-week request for proposal project (provided by Keymatch and the faculty staff).
  
• A 2-week International negotiation project with students from four different countries.
  
• A six months internship (to be served anywhere in the world) and a 20,000 word dissertation (June - Dec).
  
• The language of instruction and assessment is English.

The Master’s Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as: Product Manager, Category Manager, Business Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant…

Upon the successful completion of the programme, students obtain an “MSc in Cross-Cultural Marketing and Negotiation” at the Normandy Business School accredited by the French Conférence des Grandes Ecoles.

• Registration fees: € 100
  
• Tuition fees for EU Citizens: € 7 700
  
• Tuition fees for non-EU Citizens: € 9 900
  
• Alumni association fee: €250
  
  

Non European students' registration :

Please register on the CampusFrance website of your country (when available) in order to ease and speed up your application and visa procedure.

List of CampusFrance countries on : www.campusfrance.org

More information on : http://www.diplomatie.gouv.fr/en/france_159/studying-in-france_2192/index.html

• Application form including supporting documents (CV, personal statement and reference letters).
• English language requirement: TOEIC 790 or TOEFL CBT 230/IBT 88 or IELTS 6 overall or equivalent, or business degree obtained in an English-speaking institution.
• Deadline:  June 21, 2010 (1st session), August 23, 2010 (2nd session).
  

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