Testimonials

Isabelle Guimard - Account Manager - Coca-Cola Entreprise

This Master's programme...

"... will allow students to open up to cultural differences and to get an insight into global marketing and negotiation. This programme will enhance the integration of our young graduate executives into our international companies and help them target transnational positions ".

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Elisabeth MORENO - Sales Manager Large Accounts - Dell SA

" This programme does meet the expectations of major international groups in particular. For those companies that have to operate beyond their domestic markets, working with partners from various cultures is one of the recurrent issues they have to cope with. In view of the increasingly globalized business context, the fact that your students should be prepared for this type of activities and issues seems to me an invaluable asset ".

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Céline LHERIAU - Human Resources - Kraft Foods France

" Kraft Foods is "an international group in which the cross-cultural dimension is a part of life and which encourages transversal career evolutions: cross-functionality between marketing, sales, supply chain... ".

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Reham DAMANHOURI - MSc Student 2008/2009 - Saudi-Arabia

"For me the program as a whole is very interesting as the Cross-Cultural Marketing and Negotiation Management is very important if someone wants to have a career in a multinational environment. It has an added value on the program and the students by having professors from different backgrounds and countries. It presents a lot of case studies, current problems and marketing situations. As a student in the Campus of Caen, I live the intercultural environment day to day, as there are a lot of foreign students, and the school has a very big role in integrating their foreign students into the city and campus. As we all say "Its cultural baby!

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Tina REINHARDT - Exchange Student 2008/2009 - Germany

"This Master is the ideal study program to gain essential knowledge about different issues of nowadays business operations. The practical orientation achieved by numerous group projects, the variety of lecturers from different backgrounds and the intercultural focus amount to the high value of the program."

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