MSc Cross-Cultural Marketing and Negotiation
HEC Entrepreneurs pedagogical approach |
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The HEC Entrepreneurs pedagogical approach: learning to make decisions and manage through action !
Under the HEC Entrepreneurs action-learning approach, the students of both the MSc in Tourism & Leisure Management and the MSc International Events Management run two mandatory 5-week field consultancies that focus on a variety of topics: Tourism Marketing, Service Quality Management in Tourism, for the Tourism and Leisure Management students, Events Communication, Events Organization for the International Events Management students. Testimonial: John Bischoff | VP, International Brand Strategy
"First,
please be sure to thank your students who worked on our project. I
found their work to be very thorough. Their conclusions, supported by
numerous data points, gives us a fresh persepctive on how to attract
more French visitors to Las Vegas. I was particulalry interested in
their opinions of the "young people", and the recommended use of the
internet/web advertising. This has not been a focus of our efforts up
to this point.
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Each
field project is entrusted by a company, a public or private
development organisation and undergoes a rigorous selection process the
MSc programme manager. Each field project is carried out by a team of
three students over a period of four to five weeks. The students
approach the field project as junior consultants and are considered as
real assistants by the professional in charge of supervising them in
his role as field project tutor. At the end, a special day is organised
when each team presents its work to a panel of executives and managers
of companies specialising in the subject of the field project. The
panel evaluates the quality of the analysis and the relevance of the
recommendations. Very much based in corporate reality, this pedagogical
approach was developed in partnership with the Groupe HEC Paris. It
allows students to build a CV rich in diversified experience, to
acquire multiple competencies and to develop their capacity to take
risks and work in teams…qualities which are essential to the
professional success of future managers.
