MSc International Events Management

Learning Objectives

To develop the skills and knowledge required to take on a position of responsibility in the events industry.

The Master’s Degree in International Events Management in partnership with the University of Brighton is designed to train managers capable of managing an event from its conception to its completion from both a marketing and an operational viewpoint. Based in Deauville and taught entirely in English, this programme will offer you high-quality teaching and will lead you to meet people working in event-related communication thanks to lectures, business experiences and residential seminars (Paris and Las Vegas).

If you wish to join a programme which combines knowledge and know-how with a view to a career in events management, we would be pleased to welcome you in Deauville.

Who should apply ?

BA Honours degree or equivalent / Master 1, Licence,
HND / BTS / DUT / Diplomado or equivalent plus at least 5 years relevant experience,
Students with non-relevant qualifications may be asked to complete a short portfolio prior to starting the course,
Other applicants with extensive industry experience will be considered on an individual basis.

Teaching format

Attendance Pattern

Full Time 15 months, starting September in Deauville, Normandy, France.

Semester 1 (September - January)
Semester 2 (February - May)
Semester 3 (June - December)

Work placement (5 months minimum)
Dissertation or integrative business project

The MSc International Events Management is entirely taught in English by faculty from the University of Brighton (UK), the Normandy Business School and professionals from the events industry.

Academic input

Critical Issues in International Events Industry
International Events Partnerships,Sponsorship and Fundraising
Service Industry Marketing
Project Management for International Events
Strategic Management,
Innovation, Creativity and Entrepreneurship

Business skills

Additional courses in cooperation with professionals of the events industry: bid answering, press relations, road show in event’s communication, press review on the events business, cross-cultural management, sales technics, managing stress, presentation technics…

Field project : a 5-week field project dealing with events organization, found and validated by the programme tutors for the students
Field trips (one week each): Las Vegas (USA), Paris (France)
Meetings with professionals of the events industry to know more about their business. Cost included in programme fee
2 contests (2 weeks each): team work on a real business issue given by a company
1 work placement. Minimum of 5 months: June - December

Dissertation or integrative business project

Students complete a 12,000 - 15,000-word Master-level dissertation or integrative business project

Opportunities

Companies spent 7% of their annual budget in events-based communication. Because of the rapid growth in this field, companies are seeking flexible, well qualified and trained people.

The International Events Management double degree programme provides students with means of developing high-level management skills and knowledge specific to the field of events management. It constitutes a response to the demands of events industry professionals in the area of higher education. Future graduates will be able to enter the sector as:

Product manager,
Head of department in an event or conference management company,
Head of marketing and communication in a theme park,
Events based communication manager,
Partnerships Director,
Communication consultant…

Degree / award

Double award :

MSc International Events Management (Ecole de Management de Normandie), accredited by the French Conférence des Grandes Ecoles.
Master of Arts (MA) International Events Management awarded by the University of Brighton

Tuition

Application processing fee: € 100
Total Programme:

€ 8,500 for EU citizens
€ 10,900 non-EU citizens or professionals

Alumni association fee : € 300

Admission procedure

The admission decision is taken after close evaluation of the application
form including CV, personal statement and reference letters.
English language certification required for non-native speakers : IELTS 6,5, TOEFL CBT 230 or IBT 88, or TOEIC 790.
Application Deadline:
- 1^st session: April 2, 2012
- 2^nd session: July 2, 2012

Place

Campus of Deauville

Partners

The Normandy Business School has built a wide network of institutional or business partners. Whether they be local authorities such as the Pays d'Auge Chamber of Commerce & Industry, the Lower Normandy Region or at national and international level (Club Med, Publicis Events, Deauville International Center, Lucien Barrière Group, ACCOR Group, Disneyland Paris), all contribute actively to the students development & training, and offer internships, field projects and career opportunities.

EM Normandie is institutional partner of ANAé