MSc Tourism and Leisure Management

Learning Objectives

The Tourism and Leisure Management programme is designed to train future executives seeking to work in a rapidly-developing sector which requires people with management skills combined with expertise specific to the tourism and leisure market.

Increased competition, geopolitical uncertainties, the development of the Internet, all of these things call for skilled operational professionals who have the tools and knowledge to anticipate, create and mobilise their teams.

EM Normandie offers a recognised Master’s Degree, in partnership with the University of Brighton, whose award is accredited by the World Tourism Organization. This vocational degree features input from numerous professionals, residential seminars, an internship, an in-company field project and further business experiences.

This is a relationship-based programme, combining culture and experience which is, taught by international professors from the EM Normandie and the University of Brighton, favouring the exchange of ideas and mixed learning.

Who should apply ?

BA Honours degree or equivalent / Master 1 / Licence
HND / BTS / DUT / Diplomado or equivalent plus at least 5 years relevant experience,
Students with non-relevant qualifications may be asked to complete a short portfolio prior to starting the course,
Other applicants with extensive industry experience will be considered on an individual basis.

Teaching format

Attendance Pattern

Full Time 15 months, starting September

Semester 1 (September - January)
Semester 2 (February - May)
Semester 3 (June - December) :

Work placement (5 months minimum)
Dissertation or integrative business project

The MSc is entirely taught in English, by faculty from the University of Brighton (UK), the Normandy Business School and professionals from the tourism and leisure industry.

Academic Input

Critical Issues in Tourism
Managing Service Operations
Service Industry Marketing
Sustainable Tourism
Strategic Management in Service Business
International Hospitality Development

Business skills

Additional courses in cooperation with professionals of the tourism industry: crisis management, marketing of a tourist destination, sustainable development, yield management, press review on the tourism and leisure business, cross-cultural management, sales techniques, presentation techniques…

Field project: A 5-week field project dealing with service quality management in tourism, found and validated by the programme tutors for the students
Field trips: Marrakech (Morocco), Paris (France), one week each.
Meetings with professionals of the tourism and leisure industry to know more about their business
2 contests (2 weeks each): Team work on a real business issue given by a company
1 work placement. Minimum of 5 months: June - December

Dissertation or integrative business project

Students complete a 12,000 - 15,000-word Master-level dissertation or integrative business project

Teaching format

“Despite a difficult economic situation, France remained the world leader in the tourism sector and the impact of tourism on the French economy is clear for all to see: 200,000 companies, 2 million direct or indirect jobs and a level of consumption amounting to 7% of GDP.”

Source: French Ministry of Tourism

This double degree programme constitutes a response to the demands of tourism professionals in the area of higher education. Future graduates will be able to enter the sector as:

Product manager in a tourist agency,
Head of department in an event or conference management company,
Head of marketing and communication in a theme park,
Promotions officer for a local or regional government organisation,
Director of a leisure facility,
Tourism consultant,
Infrastructure development manager in the tourism and leisure industry...

Degree / award

Double award :

MSc Tourism and Leisure Management de l’Ecole de Management de Normandie (accredited by the French Conférence des Grandes Ecoles).
MA Tourism Management (University of Brighton UK).

Tuition

Application processing fee: € 100
Total Programme:
- EU citizens: € 8,500
- Non-EU citizens or professionals: € 10,900
Alumni association fee : € 300

Admission procedure

Application form with supporting documents.
English language certification required for non-native speakers : IELTS 6,5, TOEFL CBT 230 or IBT 88, or TOEIC 790.
The admission decision is taken after close evaluation of the application file and a personal interview
Application Deadline:
- 1^st session: April 2, 2012
- 2^nd session: July 2, 2012

Place

Campus of Deauville

Partners

The Normandy Business School has built a wide network of institutional or business partners. Whether they be local authorities such as the Pays d'Auge Chamber of Commerce & Industry, the Lower Normandy Region or at national and international level (Club Med, Publicis Events, Deauville International Center, Lucien Barrière Group, ACCOR Group, Disneyland Paris), all contribute actively to the students development & training, and offer internships, field projects and career opportunities.