MSc Tourism and Leisure Management

Aims

The Know Europe Program was developed 17 years ago for students from partner institutions of a Consortium of European Business Schools led by the Ecole de Management de Normandie (Normandy Business School), France. It aims at providing participants with a first-hand initiation into the European business context at graduate or BA Major level. This gives a unique opportunity to appreciate the complexity of the European scene, both from a Northern and Southern Europe perspective.

Introduction to the European business context is achieved through a series of lectures and field trips which provide participants with the opportunity to explore issues with European professors and managers, and to observe some of the issues personally as they travel through Northern and Southern Europe.

What is different about this program :

• It focuses on both Northern and Southern Europe business and cultural differences. Students stay long enough in each place to make the local environment relevant and meaningful, and time is provided for them to enjoy the local scene thanks to local student mentors
• All instructors are Europe-based and come from a variety of European universities and businesses.
• Sessions are taught in the location where the local business and industrial contexts provide the most relevant field trips.
• The program is hosted by four European Business Schools and is run on a non-profit basis for students of their partner institutions..
• Participants come from partner institutions all over the world.This diversity of participants on the program and the ability to interact with European managers and European students help develop a truly global perspective.
• Selected Independent students are admitted only in so far as they meet the program requirements
• A Project is conducted in teams throughout the program culminating in a presentation to a panel on the final day. This experience gives ample opportunity for interaction between the members of the group and provides incentive to reflect on the business environments in the various locations. During this time, the various faculty members act as consultants in their specific fields, either directly or via the Internet.