The Master in Cross-Cultural Marketing and Negotiation perfectly combines theoretical knowledge with business practice: the emphasis on group work, case studies and projects in business helps to put theoretical skills into practice and to develop the key qualifications needed in today’s business world. A variety of lectures provides intercultural competencies within different business areas, in particular Marketing and Negotiation. The Master is a living example of its cross-cultural focus: teachers and students come from all over the world. In the end this program is the driving license to start an international career…

Understanding those around us is not simple, especially when it comes to culture. At the end of my Master, I integrated a German company as marketing assistant. Having the essential knowledge for working with another culture was as basic as linguistic notions because even if we are neighbours our culture, and therefore our way of working, is not the same. Courses and professional experiences that we had to handle during the master gave me the knowledge and competencies to always ask the right question; translate words or thoughts is one thing, make oneself understood and understand others is another.

For me the program as a whole is very interesting as the Cross-Cultural Marketing and Negotiation Management is very important if someone wants to have a career in a multinational environment. It has an added value on the program and the students by having professors from different backgrounds and countries. It presents a lot of case studies, current problems and marketing situations. As a student in the Campus of Caen, I live the intercultural environment day to day, as there are a lot of foreign students, and the school has a very big role in integrating their foreign students into the city and campus. As we all say "Its cultural baby!

This Master is the ideal study program to gain essential knowledge about different issues of nowadays business operations. The practical orientation achieved by numerous group projects, the variety of lecturers from different backgrounds and the intercultural focus amount to the high value of the program.