MSc Cross-Cultural Marketing and Negotiation

HEC Entrepreneurs pedagogical approach

The HEC Entrepreneurs pedagogical approach: learning to make decisions and manage through action !

Each field project is entrusted by a company, a public or private development organisation and undergoes a rigorous selection process the MSc programme manager. Each field project is carried out by a team of three students over a period of four to five weeks. The students approach the field project as junior consultants and are considered as real assistants by the professional in charge of supervising them in his role as field project tutor. At the end, a special day is organised when each team presents its work to a panel of executives and managers of companies specialising in the subject of the field project. The panel evaluates the quality of the analysis and the relevance of the recommendations. Very much based in corporate reality, this pedagogical approach was developed in partnership with the Groupe HEC Paris. It allows students to build a CV rich in diversified experience, to acquire multiple competencies and to develop their capacity to take risks and work in teams…qualities which are essential to the professional success of future managers.