MSc Cross-Cultural Marketing and Negotiation

Testimonials

Isabelle Guimard - Account Manager - Coca-Cola Entreprise

This Master's programme...

"... will allow students to open up to cultural differences and to get an insight into global marketing and negotiation. This programme will enhance the integration of our young graduate executives into our international companies and help them target transnational positions ".

Back to top

Luc Lesenecal, Dy Director Isigny Sainte Mère

"This master program not only develops essential knowledge and understanding of international business, but also prepares young dynamic professionals to start a lasting experience abroad. In 2010, we offered the possibility for two students from the Cross-Cultural Marketing & Negotiation master to start their career with an at least 12 months internship as salesmen in New York and Singapore. The fit between the training offered by the EM Normandie and our expectations allows Isigny Sainte Mère to build on these reliable, professional, and promising graduates."

Back to top

Jean BEN-ILLOUZ, Equicoop CEO

“The content of MSc CCMN program shows operational tools obviously needed to train students introducing the job market. As many firms, our company is looking for graduates with extreme adaptability achieved by significant experience. As international consultancy services, working with students from the MSc CCMN is a mix of points of view coming from various international educative systems. We are glad to notice these future executives are fully ready to adapt on hard cross-cultural fields.”

Back to top

Elisabeth MORENO - Sales Manager Large Accounts - Dell SA

" This programme does meet the expectations of major international groups in particular. For those companies that have to operate beyond their domestic markets, working with partners from various cultures is one of the recurrent issues they have to cope with. In view of the increasingly globalized business context, the fact that your students should be prepared for this type of activities and issues seems to me an invaluable asset ".

Back to top

Céline LHERIAU - Human Resources - Kraft Foods France

" Kraft Foods is "an international group in which the cross-cultural dimension is a part of life and which encourages transversal career evolutions: cross-functionality between marketing, sales, supply chain... ".

Back to top

Johanna Notzon, MSc Student 2009-2010, trainee for Robert Bosch Car Multimedia GmbH, Marketing Dept

"The Master in CCMN perfectly combines theoretical knowledge with business practice: the emphasis on group work, case studies and projects in business helps to put theoretical skills into practice and to develop the key qualifications needed in today’s business world. A variety of lectures provides intercultural competencies within different business areas, in particular Marketing and Negotiation. The Master is a living example of its cross-cultural focus: teachers and students come from all over the world. In the end this program is the driving license to start an international career…”

Back to top

Laure Tardy, MSc Student, Haba France (Habermaβ Gmbh)

“Understanding those around us is not simple, especially when it comes to culture. At the end of my Master, I integrated a German company as marketing assistant. Having the essential knowledge for working with another culture was as basic as linguistic notions because even if we are neighbours our culture, and therefore our way of working, is not the same. Courses and professional experiences that we had to handle during the master gave me the knowledge and competencies to always ask the right question; translate words or thoughts is one thing, make oneself understood and understand others is another.”

Back to top

Reham DAMANHOURI - MSc Student 2008/2009 - Saudi-Arabia

"For me the program as a whole is very interesting as the Cross-Cultural Marketing and Negotiation Management is very important if someone wants to have a career in a multinational environment. It has an added value on the program and the students by having professors from different backgrounds and countries. It presents a lot of case studies, current problems and marketing situations. As a student in the Campus of Caen, I live the intercultural environment day to day, as there are a lot of foreign students, and the school has a very big role in integrating their foreign students into the city and campus. As we all say "Its cultural baby!

Back to top

Tina REINHARDT - Exchange Student 2008/2009 - Germany

"This Master is the ideal study program to gain essential knowledge about different issues of nowadays business operations. The practical orientation achieved by numerous group projects, the variety of lecturers from different backgrounds and the intercultural focus amount to the high value of the program."

Back to top