BACELLAR Cristina Fatima

Bacellar, FC & Ikeda, AA 2011, 'Evolução do ensino de marketing: um breve histórico (Marketing education evolution: a brief history), Organizações & Sociedade, vol. 18, no. 58, juillet-septembre, pp. 487-511.

Bacellar, FC, Roux, E, Mo, T & De Barnier, V 2011, ' How Can Luxury Brand Cope with Negative Emotions Felt by the Very Rich? The Case of Affluen Chinese and Brazilian', Colloque international Wesford Genève 'Luxe et contrefaçon : enjeux, défis et perspectives', Université Wesford Genève, Genève, Suisse, 9-10 juin.

Mauri, F & Bacellar, FC 2011, 'The Role of Emotions in the Organizational Innovation Process', European Academy of Management (EURAM) 2011 Annual Conference 'Management Culture in the 21^st Century', Estonian Business School, Tallin, Estonie, 1-4 juin.

Mauri, F, Bacellar, FC & Trinta, JL 2011,'The Unfolding of Emotions of Agents and Adopters in the Organizational Innovation Process', British Academy of Management (BAM) 2011, Aston University, Birmingham, Royaume-Uni, 13-15 septembre.

Roux, E, De Barnier, V, Bacellar, FC & Mo, T 2011, 'Negative Emotions toward Luxury Goods: An International Comparison of Very Wealthy Consumers', 15^th Academy of Marketing Science (AMS) World Marketing Congress, Reims Management School, Reims, 19-23 juillet.

Trinta, JL, Camomar, MC & Bacellar, FC 2010, 'Avaiação de marcas: estudo comparativo de diferentes modelos na ótica de marketing', Revista Alcance, vol. 17, no. 2, avril-juin, pp.46-62.

Roux, E, Bacellar, FC, Mo, T & De Barnier, V 2010, 'Living in a Parallel Universe: What are the Negative Emotions that the Wealthy Experience when Buying Luxury Products?', 2010 Global Marketing Conference (GMC), Tokyo, Japon, 9-12 septembre.

Bacellar, FC 2009, 'Impacto da vaidade fisica no comportamento de consumo', Revista Carioca de Produção, no. 2009/07.

Aubaut, AR, Trinta,JL, Bacellar, FC & Cohen ED 2009, 'A influência da imagem do País de origem na marca e nos productos de luxo', 4 Encontro de Estudos de Estratégia, Recife, Brésil, 21-23 juin.

Bacellar, FC, Cohen, ED, Trinta, JL 2009,'Between Dreams and Sacrifice: Is the Role of Business Administration Graduate Programs to Provide Continued Education Legitimacy, or Networking?', British Academy of Management (BAM) Conference, University of Brighton, Brighton, Royaume-Uni, 15-17 septembre.

Ikeda, AA & Bacellar, FC 2008, 'Revelando e compreendendo o relacionamento professor-aluno em Marketing', Revista de Administração Mackenzie, vol. 9, no. 5, pp. 137-54.

Bacellar, FC, Gouveia, T & Miranda, LC 2008, 'Atitudes, opiniões e hábitos de homens que vão às compras supermercados', Adm.Made, vol. 12, no. 1, pp. 89-121.

Doria, L, Cohen, E & Bacellar, FC 2008, 'Service Profit Chain: Implementation of a Strategic Management Model for Shell Oil Stations in Brazil', 3^rd Biennial Conference of Academy of World Business, Marketing and Management Development (AWBMAMD), Rio de Janeiro, Brézil, 14-17 juillet.

Trinta, J, Campomar MC & Bacellar, FC 2008, 'Estudo comparativo de diferentes modelos de avaliação de marcas sob a Ótica de marketing', XI SemeAd, São Paulo, 28-29 août.