The Know Europe Program was developed more than 15 years ago for students from partner institutions of a Consortium of European Business Schools led by the Ecole de Management de Normandie, France. It aims at providing participants with a first-hand initiation into the European business context at graduate or BA Major level. This gives a unique opportunity to appreciate the complexity of the European scene, both from a Northern and Southern Europe perspective.

Introduction to the European business context is achieved through a series of lectures and field trips which provide participants with the opportunity to explore issues with European professors and managers, and to observe some of the issues personally as they travel through Northern and Southern Europe.