Anna FORTOUL OBERMOLLER, Professeur en innovation et comportement organisationnel, par ailleurs responsable du programme Executive MBA à l’EM Normandie, a rédigé une étude de cas intitulée « Innovation failure: losing sight of the big picture » dans la revue The International Journal of Entrepreneurship and Innovation (vol. 14, no. 4).

Résumé:

The case of PSA Peugeot Citroën's electric passenger car is an example of an innovation perceived as a failure because of its disappointing sales volume. Yet, by limiting our assessment of the electric passenger car to a short-term perspective, we may miss out on an essential part of its value. As part of a wider innovation process, the electric passenger car project is a significant step for PSA in its expertise regarding electric vehicles.

Contact : Anna FORTOUL
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