Anna FORTOUL OBERMOLLER, Professeur en innovation et comportement organisationnel, par ailleurs responsable du programme Executive MBA à l’EM Normandie, a rédigé une étude de cas intitulée « Innovation failure: losing sight of the big picture » dans la revue The International Journal of Entrepreneurship and Innovation (vol. 14, no. 4).


The case of PSA Peugeot Citroën's electric passenger car is an example of an innovation perceived as a failure because of its disappointing sales volume. Yet, by limiting our assessment of the electric passenger car to a short-term perspective, we may miss out on an essential part of its value. As part of a wider innovation process, the electric passenger car project is a significant step for PSA in its expertise regarding electric vehicles.

Contact : Anna FORTOUL
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