Professeur Associé en Marketing

Directeur Academique M2 International Business

Enseignant-chercheur en Marketing à l’EM Normandie depuis 2016. Il est docteur en Sciences de gestion. Il conduit des recherches dans le domaine des marques et il s’intéresse à l’étude de l’impact des stars sur le succès d’un film.

Département d'activité

  • Marketing

Matières enseignées

  • Relation client
  • Marketing international
  • Marketing
  • Introduction au Marketing

Diplômes

Doctorat en Sciences de Gestions - Marketing (Décembre 2012 - Université de Cologne - Allemagne)

Expérience professionnelle

  • Depuis 2016 : Enseignant-Chercheur en Marketing- EM Normandie
  • 2013 - 2016 : Enseignant chercheur en marketing, Université de Southern (Campus Esbjerg), Danemark
  • 2012 - 2013 : Chercheur Post-Doc, Université de Cologne, Allemagne
  • 2007 - 2012 : Assistant de Recherche & Doctorant, Université de Cologne, Allemagne
  • 2005 - 2006 : Enseignant Études Supérieures, Université de Lund (Campus Helsingborg), Suède
  • 2004 - 2007 : Enseignant Études Supérieures, Université de Hambourg, Allemagne
  • 2007 - 2013 : Academic Center for Brand Management and Marketing (ZMM), Hambourg, Allemagne
 

Travaux de recherche

Thèse de doctorat/HDR

Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', Thèse de doctorat en Sciences de Gestion, Université de Cologne (Allemagne)

Articles dans des revues académiques classées en économie-gestion

Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A

Volckner, F & Hofmann, J 2007, 'The price-perceived quality relationship: A meta-analytic review and assessment of its determinants', Marketing Letters, vol. 18, no. 3, pp.181-196; CNRS: 2

Autres articles académiques

Gundlach, H & Hofmann, J 2017, 'Preferences and Willingness to Pay for Tablet News Apps', Journal of Media Business Studies, vol. (forthcoming), pp.0-0

Hennig-Thurau, T, Volckner, F, Clement, M & Hofmann, J 2013, 'Ocean’s Eleven – Die maximale Wirkung von Stars?', KOMPAKT (Marketing Club Köln/Bonn e. V.), vol. 2013/1, no. 1, pp.35-35

Conférences académiques avec comité de lecture

Clement, M, Schulz, P, Burmester, A & Hofmann, J 2018, 'The impact of critical reviews on the success of digital entertainment products', BI-Journal of the Academy of Marketing Science Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses, Oslo, Norway, June, 3-5

Hofmann, J, Schnittka, O, Kottemann, P & Johnen, M 2018, ''Talent or popularity? An empirical analysis of the determinants of the brand image of human brands through the example of professional football players', 3rd Sport Marketing and Sponsorship Conference, San Diego, USA, March, 8-10

Lavissière, A, Mandjak, T & Hofmann, J 2018, ''A nested business network model: The network Rubik’s Cube', 26th Annual Conference of the International Association of Maritime Economists (IAME 2018), Mobasa, Kenya, Sept, 11-14

Schnittka, O, Hofmann, J, Johnen, M & Erfgen, C 2018, 'Fighting for the budget: Analyzing mediating and moderating drivers of the comparative effect of sponsorships and celebrity endorsements', 3rd Sport Marketing and Sponsorship conference, San Diego, USA, March, 8-10

Hofmann, J, Kottemann, P, Schnittka, O & Johnen, M 2018, 'Talent or popularity? An empirical analysis of the determinants of the brand image of human brands through the example of professional football players', 47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, United Kingdom, May, 29-June, 1

Mandjak, T, Naude, P, Medway, D, Fedi, L, Gelei, A, Hofmann, J, Lavissière, A, Belaïd, S & Newell, A 2018, 'Port marketing: the role of market externalities', 23rd Annual Conference of the Center for Business & Industrial Marketing (CBIM 2018), Madrid, Spain, June, 18-20

Schnittka, O, Hofmann, J, Johnen, M & Erfgen, C 2017, 'Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image', 46th Annual Conference of the European Marketing Academy (EMAC 2017), Groningen, Netherlands, May, 23-26

Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2016, ''Empirical generalizations on the impact of stars on the economic success of movies', 11th Annual Conference of the European Media Management Association (EMMA 2016), Porto, Portugal, June, 2-4

Gundlach, H & Hofmann, J 2016, ''What drives competition in information search markets? ‒ An empirical study of the relevant market, the consumer behaviour, and the effects on media business models', 11th Annual Conference of the European Media Management Association (EMMA 2016), Porto, Portugal, June, 2-4

Hofmann, J & Kwiatkowski, G 2015, 'On event attendees’ determinants of spending – Integrating meta-analytic findings with empirical research', 24th Nordic Symposium in Tourism and Hospitality, Reykjavik, Iceland, October, 1st-3rd

Hofmann, J, Schnittka, O, Erfgen, C & Kersten, K 2014, 'What drives private label success? A meta-analytical approach', 43rd Annual Conference of the European Marketing Academy (EMAC 2014), Valencia, Spain, June, 3-6

Hofmann, J 2013, 'A meta-analysis of the impact of stars on economic success of movies', 7th MAER-Net Colloquium, Greenwich, United Kingdom, September, 5-7

Hofmann, J 2013, '“Rosen-stars” or “Adler-stars”? A meta-analytic review', 5th ESEA European Conference in Sports Economics, Esbjerg, Denmark, Sept, 19-20

Hofmann, J, Völckner, F, Clément, M & Hennig-Thurau, T 2010, 'The power of stars across industries', 39th Annual Conference of the European Marketing Academy, Copenhagen, Denmark, June, 1-4

Hofmann, J 2009, 'The power of stars across industries', 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, France, May, 26-29

Conférences académiques sans comité de lecture

Hofmann, J 2013, 'r-equivalent – A silver bullet with regard to missing correlations?', 1st Workshop on Synthesizing Complex Statistical Models, Koln, Germany, March, 8

Chapitres d’ouvrage de recherche

Hofmann, J 2014, "Stars als Human Brands im Sport", in H Preuß, F Huber, H Schunk & T Könecke (eds) , Marken und Sport, Wiesbaden, Germany, pp. 215-233

Hofmann, J & Heidemann, B 2011, "Markendifferenzierung durch die Nutzung von Human Brands", in F Völckner, C Willers & T Weber (eds) , Markendifferenzierung – Innovative Konzepte zur erfolgreichen Markenprofilierung, Wiesbaden, Germany, pp. 295-314

Völckner, F & Hofmann, J 2009, "The price-perceived quality relationship: A meta-analytic review and assessment of its determinants", in J Cadogan (ed.), Marketing Strategy – Six-Volume Set, London, United Kingdom

Contact

[javascript protected email address]