Professeur Associé en Marketing

Directeur Academique M2 International Business

Département d'activité

  • Marketing

Matières enseignées

  • Relation client
  • Marketing international
  • Marketing
  • Introduction au Marketing

Diplômes

Doctorat en Sciences de Gestions - Marketing (Décembre 2012 - Université de Cologne - Allemagne)

Expérience professionnelle

  • Depuis 2016 : Enseignant-Chercheur en Marketing- EM Normandie
  • 2013 - 2016 : Enseignant chercheur en marketing, Université de Southern (Campus Esbjerg), Danemark
  • 2012 - 2013 : Chercheur Post-Doc, Université de Cologne, Allemagne
  • 2007 - 2012 : Assistant de Recherche & Doctorant, Université de Cologne, Allemagne
  • 2005 - 2006 : Enseignant Études Supérieures, Université de Lund (Campus Helsingborg), Suède
  • 2004 - 2007 : Enseignant Études Supérieures, Université de Hambourg, Allemagne
  • 2007 - 2013 : Academic Center for Brand Management and Marketing (ZMM), Hambourg, Allemagne
 

Travaux de recherche

Thèse de doctorat/HDR

Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', Thèse de doctorat en Sciences de Gestion, Université de Cologne (Allemagne)

Articles dans des revues académiques classées en économie-gestion

Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A

Volckner, F & Hofmann, J 2007, 'The price-perceived quality relationship: A meta-analytic review and assessment of its determinants', Marketing Letters, vol. 18, no. 3, pp.181-196; CNRS: 2

Autres articles académiques

Gundlach, H & Hofmann, J 2017, 'Preferences and Willingness to Pay for Tablet News Apps', Journal of Media Business Studies, vol. (forthcoming), pp.0-0

Hennig-Thurau, T, Volckner, F, Clement, M & Hofmann, J 2013, 'Ocean’s Eleven – Die maximale Wirkung von Stars?', KOMPAKT (Marketing Club Köln/Bonn e. V.), vol. 2013/1, no. 1, pp.35-35

Conférences académiques avec comité de lecture

Schnittka, O, Hofmann, J, Johnen, M & Erfgen, C 2017, 'Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image', 46th Annual Conference of the European Marketing Academy (EMAC 2017), Groningen, Netherlands, May, 23-26

Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2016, ''Empirical generalizations on the impact of stars on the economic success of movies', 11th Annual Conference of the European Media Management Association (EMMA 2016), Porto, Portugal, June, 2-4

Gundlach, H & Hofmann, J 2016, ''What drives competition in information search markets? ‒ An empirical study of the relevant market, the consumer behaviour, and the effects on media business models', 11th Annual Conference of the European Media Management Association (EMMA 2016), Porto, Portugal, June, 2-4

Hofmann, J & Kwiatkowski, G 2015, 'On event attendees’ determinants of spending – Integrating meta-analytic findings with empirical research', 24th Nordic Symposium in Tourism and Hospitality, Reykjavik, Iceland, October, 1st-3rd

Hofmann, J, Schnittka, O, Erfgen, C & Kersten, K 2014, 'What drives private label success? A meta-analytical approach', 43rd Annual Conference of the European Marketing Academy (EMAC 2014), Valencia, Spain, June, 3-6

Hofmann, J 2013, 'A meta-analysis of the impact of stars on economic success of movies', 7th MAER-Net Colloquium, Greenwich, United Kingdom, September, 5-7

Hofmann, J 2013, '“Rosen-stars” or “Adler-stars”? A meta-analytic review', 5th ESEA European Conference in Sports Economics, Esbjerg, Denmark, Sept, 19-20

Hofmann, J, Völckner, F, Clément, M & Hennig-Thurau, T 2010, 'The power of stars across industries', 39th Annual Conference of the European Marketing Academy, Copenhagen, Denmark, June, 1-4

Hofmann, J 2009, 'The power of stars across industries', 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, France, May, 26-29

Conférences académiques sans comité de lecture

Hofmann, J 2013, 'r-equivalent – A silver bullet with regard to missing correlations?', 1st Workshop on Synthesizing Complex Statistical Models, Koln, Germany, March, 8

Chapitres d’ouvrage de recherche

Hofmann, J 2014, "Stars als Human Brands im Sport", in H Preuß, F Huber, H Schunk & T Könecke (eds) , Marken und Sport, Wiesbaden, Germany, pp. 215-233

Hofmann, J & Heidemann, B 2011, "Markendifferenzierung durch die Nutzung von Human Brands", in F Völckner, C Willers & T Weber (eds) , Markendifferenzierung – Innovative Konzepte zur erfolgreichen Markenprofilierung, Wiesbaden, Germany, pp. 295-314

Völckner, F & Hofmann, J 2009, "The price-perceived quality relationship: A meta-analytic review and assessment of its determinants", in J Cadogan (ed.), Marketing Strategy – Six-Volume Set, London, United Kingdom

Contact

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