Professeur Associé en Marketing

Département d'activité

  • Marketing

Matières enseignées

  • Méthodologie
  • Marketing

Diplômes

  • Ph.D. in Marketing, South Bank University Londres, 2005

Expérience professionnelle

  • Depuis 2008 : Enseignant-chercheur en Marketing - EM Normandie
  • 2007 -2008 : Business School, University of Hertfordshire Development of bridging programme for undergraduate dissertation students in the Business School, UH
  • 2006 - 2007 : Business School, University of Hertfordshire Development and delivery of new Research Methods modules for students undertaking Undergraduate dissertations and work placement projects, UH

Travaux de recherche

Articles dans des revues académiques classées en économie-gestion

Ashwin, M & Hirst, A 2015, 'Scoping the Market Orientation literature from 2009 to 2013. A review of the concept and the discussions found across a range of academic disciplines', Journal of Strategic Marketing, vol. 23, no. 4, pp.353-363, July.; CNRS: 4; AERES: C; FNEGE: 4

Autres articles académiques

Hirst, A, Hirst Ashwin, M, Bednall, D, Icöz, O & Björling, MM 2010, 'A Preliminary Investigation into the Phenomenon of Social Networking Sites in Europe and its Impact Upon Generation Y', Journal of Marketing Retail Marketing Management Research, vol. 2, no. 2, pp.1-11, janvier.

Hirst Ashwin, M & Hirst Ashwin, M 2009, 'Identifying Key Contributions to the Discussion of Market Orientation – the First Stage of a Systematic Review', Journal of Retail Marketing Management Research, vol. 2, no. 1, pp.30-43

Hirst, A & Hirst Ashwin, M 2009, 'Cross Cultural Difference between Online Shoppers in London and Bangkok', International Review of Business Research Papers, vol. 5, no. 3, pp.167-191

Hirst Ashwin, M & Hirst, A 2008, 'A Cross Cultural Study of Online Shoppers in London and Bangkok', Journal of Retail Marketing Management Research, vol. 1, no. 2, pp.30-43, April.

Conférences académiques avec comité de lecture

Ashwin, M & Hirst, A 2017, 'Communication in the M-level Supervision Process: The role of a Student Learning Log', 16th European Conference on Research Methodology for Business and Management (ECRM 2017), Dublin, Ireland, June, 22-23

Ashwin, M & Hirst, A 2017, 'Developing and Maintaining a Digital Presence in the International Higher Education Sector', AM SIG Marketing of Higher Education Colloquium, London, United Kingdom, April, 3rd

Hirst Ashwin, M & Hirst, A 2016, 'Innovation on the RM curriculum to help develop research skills before the final year Master’s dissertation', 15th European Conference on Research Methodology for Business and Management, ACPI, London, United Kingdom, June, 9-10

Ashwin, M & Hirst, A 2015, 'Barriers to self-directed learning when completing a master-level dissertation', 14th European Conference on Research Methodology for Business and Management Studies (ECRM 2015), Malte, June 11-12

Ashwin, M 2014, 'Development of a centralized dissertation system – some of the issues around master-level research and effective supervision', 13th European conference on Research Methodology for Business and Management Studies (ECRM), Londres, Royaume-Uni, 16-17 juin

Bednall, D, Hirst Ashwin, M & Hirst, A 2013, 'In a word: Applying cognitive interviewing methods in legal market research', 12th European Conference on Research Methodology for Business and Management Studies, Guimaraes, Portugal, 4-7 juillet

Hirst Ashwin, M 2013, 'Evaluating a newly implemented dissertation supervision system – views from both sides of the equation', 12th European Conference on Research Methodology for Business and Management Studies, ECRM, Guimaraes, Portugal, 4-7 juillet

Hirst Ashwin, M & Hirst, A 2012, 'The drivers behind the establishment of a dissertation supervision process in the French Grande Ecole system', 11th European Conference on Research Methodology for Business and Management Studies (ECRM), ECRM, Bolton, Royaume-Uni, 28-29 juin

Bednall, D, Hirst Ashwin, M & Hirst, A 2011, 'Trademarking color: The role of survey evidence', 15th Academy of Marketing Science (AMS) World Marketing Congress, AMS, Reims, France, 18-23 juillet

Hirst Ashwin, M & Hirst, A 2011, 'Egalité, Fraternité, Liberté – A supervision journey across cultural frontiers', 10th European Conference on Research Methodologies (ECRM) for Business and Management Studies, ECRM, EM Normandie, Caen, France, 20-21 juin

Hirst Ashwin, M & Hirst, A 2010, 'Spreading the Load - A Programme Team Approach to Delivering Methodology', 9th European Conference on Research Methodology (ECRM) for Business and Management Studies, ECRM, Madrid, Espagne, 23-25 juin 2010

Hirst, A, Bednall, D, Hirst Ashwin, M & Içöz, O 2009, 'The use and abuse of online social network sites by Gen Y in the EU: Can marketing make a difference?', Annual London Conference on Money, Economy and Management, Imperial College, Londres, Royaume-Uni, 9-10 juillet

Hirst, A, Hirst Ashwin, M, Bednall, D & Içöz, O 2009, 'A Preliminary Investigation into the Phenomenon of Social Networking Sites in Europe and its Impact upon Generation Y', International Conference on Business Management and Economics, ICBME, Cesme-Izmir, Turquie, 22-24 octobre

Bednall, D, Hirst, A, Hirst Ashwin, M, Içöz, O, Hulten, B & Bednall, TC 2009, 'Social networking, social harassment and social policy', Australian and New-Zeland Marketing Academy Annual Conference, ANZMAC, Melbourne, Australie, 30 novembre-2 décembre

Bednall, D, Hirst, A, Hirst Ashwin, M, Içöz, O, Hulten, B & Bednall, TC 2009, 'Social Networking, Social Harassment and Social Policy', Australian and New-Zeland Marketing Academy (ANZMAC) Annuel Conference, Melbourn, Australia, Nov. 30-Dec. 2

Hirst Ashwin, M & Hirst, A 2009, 'Read, mark, learn and inwardly digest 'an international flavour to a literature review' with apologies to the book of commen prayer (1662)', 8th European Conference on Research Methodology for Business and Management Studies, ECRM, Valleta, Malte, 22-23 juin 2009

Hirst Ashwin, M & Hirst, A 2008, 'Let’s Focus Here', 7th European Conference on Research Methodology (ECRM) for Business and Management Studies, London, United Kingdom, June, 19-20

Chapitres d’ouvrage de recherche

Hirst Ashwin, M & Hirst, A 2015, "Case 11: Designing an attractive questionnaire for the Pegasus Memorial Museum", in M Saunders, A Thornhill & P Lewis (eds) , Research Methods for Business Students (7th edition), Pearson Education, pp. 487-490

Hirst Ashwin, M & Hirst, A 2012, "Case 7: Comparing UK and French Perceptions and Expectations of Online Supermarket Shopping", in M Sauders, A Thornhill & P Lewis (eds) , Research Methods for Business Students, Pearson Education, Londres, pp. 297-299

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