Professeur en Marketing

Responsable de l'Axe de Recherche : "International Business Networks"

Docteur HDR en Sciences de Gestion. Il est Enseignant-Chercheur à l’EM Normandie depuis 2013. Il mène des recherches dans le domaine du B To B, les relations d’affaires et les réseaux d’affaires. Il publie dans les meilleurs journaux académiques de business marketing et anime l’axe de recherche International Business Networks. Il est également membre du board international de l’ Industrial Marketing and Purchasing Group (IMP).

Département d'activité

  • Marketing

Matières enseignées

  • Marketing international
  • Marketing B2B
  • Marketing

Diplômes

  • 2015 : HDR - Université Corvinus Budapest
  • 2003 : PhD en Management - Université de Budapest
  • 1994 : Docteur en Marketing - Université de Budapest

Expérience professionnelle

  • Depuis 2013 : Enseignant-Chercheur en Marketing - EM Normandie
  • 2005-2013 : Professeur - Université de Budapest

Travaux de recherche

Thèse de doctorat/HDR

Mandjak, T 2015, 'Business relationship management and the value of business relationship', HDR en Sciences de Gestion, University of Corvinus

Articles dans des revues académiques classées en économie-gestion

Bueno Merino, P, Lavissière, A & Mandjak, T 2018, 'Emergence of a higher education born global in Africa: the role of the business network', The International Journal of Entrepreneurship and Innovation, vol. (forthcoming), pp.0-0; CNRS: 4; FNEGE: 4; HCERES: C

Ivanova, M, Koporcic, N, Dziubaniuk, B & Mandjak, T 2018, 'Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions', Industrial Marketing Management, vol. 70, pp.193-204, April.; CNRS: 2; FNEGE: 2; HCERES: A

Mandjak, T, Wimmer, A & Durrieu, F 2017, 'The influence of economic crises on network behavior', Journal of Business and Industrial Marketing, vol. 32, no. 3, pp.455-466, May-June.; CNRS: 3; FNEGE: 3; HCERES: B

Lavissière, A, Mandjak, T & Fedi, L 2016, 'The key role of infrastructure in backshoring operations: the case of free-zones', Supply Chain Forum: An International Journal, vol. 17, no. 3, pp.143-155; CNRS: 4; FNEGE: 3; HCERES: C

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2016, 'Trigger issues in emerging relationships', Industrial Marketing Management, vol. 58, pp.137-147, October.; CNRS: 2; FNEGE: 2; HCERES: A

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2015, 'Emerging relationships: How are they born?', Industrial Marketing Management, vol. 49, pp.32-41, August.; CNRS: 2; AERES: A; FNEGE: 2

Mandjak, T, Simon, J & Szalkai, Z 2011, 'A framework for the analysis of global, regional and local business networks', Industrial Marketing Management, vol. 40, no. 6, pp.822-829, August.; CNRS: 2; AERES: A

Autres articles académiques

Mandjak, T, Belaïd, S & Narus, J 2018, 'The impact of institutional changes on the Tunisian auto parts aftermarket', The IMP Journal, vol. 12, no. 1, pp.111-126

Piricz, N & Mandjak, T 2016, 'Cultural Aspects of Trust in Business Relationships', International Journal of Business Insights and Transformation, vol. 9, no. 2, pp.4-9, September.

Mandjak, T & Simon, J 2016, 'An old picture ... or is it? The relations between business and political networks in Hungary', IMP Journal, vol. 10, no. 3, pp.483-511

Mandjak, T 2016, 'Business marketing: an inter-organisational approach', Vezetéstudomány / Budapest Management Review, vol. 47, no. 4, pp.45-74, April.

Mandjak, T & al. 2014, '’Phoenix in the network: The genesis of a Hungarian industrial company', the IMP Journal, vol. 8, no. 3, pp.107-119, December.

Koves, A & Mandjak, T 2014, 'Úton egy fenntartható gazdasági paradigma felé A komplexitás befogadása a hálózati elméleteken keresztül', Vezetéstudomány, vol. 45, no. 7-8, pp.69-75, August.

Piricz, N, Hong, S-J & Mandjak, T 2013, 'A tranzakciós költségek elmélete és a társadalmi csereelmélet hatásai a bizalomra az ellátási láncban. (Affects of transaction cost and social exchange constructs on trust in supply chain relationship)', Vezetestudomany, vol. 44, no. 12, pp.2-13, December.

Mandjak, T, Wimmer, A & Juhasz, P 2012, 'A hálózati pozíció és a versenyképesség kapcsolata. (The relationship between network position and competitiveness)', Vezetéstudomány (Budapest Management Review), vol. XLII, no. 2, pp.14-23

Mandjak, T, Henseler, J, Simon, J & Szalkai, Z 2012, 'Typology of business relationships using buyer’s and supplier’s perceptions', The IMP Journal, vol. 6, no. 2, pp.109-134

Mandjak, T & Szanto, Z 2011, 'Az üzleti kapcsolatok menedzsmentjének gondolati modellje. (Theoretical framework of business relationship management)', Vezetéstudomány (Budapest Management Review), vol. XLII, no. 1, pp.5-16

Simon, J, Mandjak, T & Szalkai, Z 2011, 'Különböző beszerzői magatartásminták a magyarországi kórházak körében. (Hungarian hospitals’ different purchasing behaviour patterns)', Vezetéstudomány (Budapest Management Review), vol. XLII, no. 2, pp.21-32

Mandjak, T, Bárdos, K & Neumann-Bodi, E 2011, 'To solve the impossible: From necessity to success with the help of business network', The IMP Journal, vol. 5, no. 3, pp.212-224

Mandjak, T & Szanto, Z 2010, 'How can economic sociology help business relationship management?', Journal of Business and Industrial Marketing, vol. 25, no. 3, pp.202-208

Conférences académiques avec comité de lecture

Mandjak, T, Naude, P & Lavissière, A 2018, 'The problem of port marketing', 23rd Annual Conference of the Center for Business & Industrial Marketing (CBIM 2018), Madrid, June, 18-20

Lavissière, A, Mandjak, T & Hofmann, J 2018, ''A nested business network model: The network Rubik’s Cube', 26th Annual Conference of the International Association of Maritime Economists (IAME 2018), Mombasa, Kenya, Sept, 11-14

Lavissière, A, Mandjak, T & Hofmann, J 2018, ''A nested business network model: The network Rubik’s Cube', 26th Annual Conference of the International Association of Maritime Economists (IAME 2018), Mombasa, Kenya, Sept, 11-14

Mandjak, T, Belaïd, S & Naudé, P 2017, 'The development of trust over time in the Tunisian Automotive Sector', CBIM Academic Workshop, Stockholm, Sweden, June, 19-21

Mandjak, T & Ratajczak-Mrozek, M 2017, 'Plug-in process: enter a pre-existing well developed network. A specific situation in the internationalization process', 33rd annual IMP Conference, Kuala Lumpur, Malaysia, September, 5-8

Lavissière, A & Mandjak, T 2017, 'A nested business network model: The network Rubik’s Cube', 33rd annual IMP Conference, Kuala Lumpur, Malaysia, September, 5-8

Lasmoles, O, Lavissière, A & Mandjak, T 2017, 'Sinking out of the box: a network analysis of shipwrecks', 33rd annual IMP Conference, Kuala Lumpur, Malaysia, September, 5-8

Mandjak, T, Belaïd, S & Narus, J 2016, 'The antecedents & consequences of Channel conflict in the Tunisian auto parts aftermarket', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3

Magyar, M, Mandjak, T, Szalkai, Z, Neumann-Bodi, E & Simon, J 2016, 'The role of dynamic capabilities in the network approach of strategizing', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2015, 'Trigger issues of emerging relationships', 31st Annual Industrial Marketing and Purchasing Conference (IMP 2015), Kolding, Denmark, August, 26-29

Mandjak, T, Wimmer, A & Durrieu, F 2015, 'Relationship value: an impact on relationship strategy - a longitudinal perspective’', 31st Annual Industrial Marketing and Purchasing Conference (IMP 2015), Kolding, Denmark, August, 26-29

Mandjak, T, Wimmer, A & Durrieux, F 2014, 'Influence of the crises on the mobilisation in business networks', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2014, 'Emerging relationships: Where are they coming from?', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Mandjak, T & Lavissière, A 2014, 'History and resources: The island that should be isolated from trade routes', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Mandjak, T & Belaïd, S 2014, 'Value creation, co-creation? Some empirical evidences from the Tunisian after market', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Piricz, N & Mandjak, T 2012, 'The relationship among trust conflicts and perceived satisfaction in B2B context', 28th International Marketing and Purchasing Group (IMP) Conference, Roma, Italy

Tóth, S, Henneberg, S, Naudé, P & Mandjak, T 2012, 'A business-to-business love story? Relational Attractiveness (RA) and its impact on the firms` ability to build up and maintain new business relationships', 28th International Marketing and Purchasing Group (IMP) Conference, Roma, Italy

Mandjak, T, Tóth, S, Szalkai, Z & Simon, J 2012, 'The relevance of “value elements” in dyadic buyer-seller relationships. Establishing the construct “relationship picture'', 28th International Marketing and Purchasing Group (IMP) Conference, Roma, Italy

Tóth, S, Simon, J & Mandjak, T 2011, 'The role of trust in the B2B cooperation of the Hungarian Banking Association', 27th International Marketing and Purchasing Group (IMP) Conference, Glasgow, United Kingdom

Mandjak, T, Szanto, Z, Szalkai, Z & Simon, J 2011, 'Business relationships and game theory: Market co-operation and market competition as embedded prisoner’s dilemma', 27th International Marketing and Purchasing Group (IMP) Conference, Glasgow, United Kingdom

Conférences académiques sans comité de lecture

Mandjak, T & Simon, J 2015, 'An old picture… Is it as old really?', 2nd IMP Workshop, Uppsala, Sweden, May, 26-28

Mandjak, T 2015, 'Inter-organisational marketing and economic sociology: some possible relationships', 3rd Central European PhD Workshop on Economics and Business Studies, Szeged, Hungria, March, 18-19

Mandjak, T 2014, 'Large health care construction project in Budapest – Project ”Korányi', 4th Workshop on The Connectivity of Innovation in Construction, Copenhagen, Denmark, October, 9-10

Chapitres d’ouvrage de recherche

Mandjak, T 2017, "’Üzleti piac, beszerzési magatartás’ (Business market, purchasing behavior)", in Kovács István (ed.), Marketing: Fókuszban a termék, Typotex Kiadó, Budapest, pp. 91-111

Mandjak, T & Waluszewski, A 2017, "Owner Relationships - A Parallel Network Force", in H. Håkansson & I. Snehota (eds) , No business is an island: Making sense of the interactive business world, Emerald Publishing Ltd, Bingley (UK), pp. 157-172

Autres contributions pédagogiques ou professionnelles

Mandjak, T 2018, "Trigger issues in emerging relationships" (ed.), Vidéo FNEGE-Medias, Paris

Contact

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