Professeur en Marketing

Responsable de l'Axe de Recherche : "International Business Networks"

Département d'activité

  • Marketing

Matières enseignées

  • Marketing international
  • Marketing B2B
  • Marketing

Diplômes

  • 2015 : HDR - Université Corvinus Budapest
  • 2003 : PhD en Management - Université de Budapest
  • 1994 : Docteur en Marketing - Université de Budapest

Expérience professionnelle

  • Depuis 2013 : Enseignant-Chercheur en Marketing - EM Normandie
  • 2005-2013 : Professeur - Université de Budapest

Travaux de recherche

Thèse de doctorat/HDR

Mandjak, T 2015, 'Business relationship management and the value of business relationship', HDR en Sciences de Gestion, University of Corvinus

Articles dans des revues académiques classées en économie-gestion

Ivanova, M, Koporcic, N, Dziubaniuk, B & Mandjak, T 2017, 'Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions', Industrial Marketing Management, vol. (forthcoming), pp.0-0; CNRS: 2; FNEGE: 2; HCERES: A

Mandjak, T, Wimmer, A & Durrieu, F 2017, 'The influence of economic crises on network behavior', Journal of Business and Industrial Marketing, vol. 32, no. 3, pp.455-466; CNRS: 3; FNEGE: 3; HCERES: B

Lavissière, A, Mandjak, T & Fedi, L 2016, 'The key role of infrastructure in backshoring operations: the case of free-zones', Supply Chain Forum: An International Journal, vol. 17, no. 3, pp.143-155; CNRS: 4; FNEGE: 3; HCERES: C

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2016, 'Trigger issues in emerging relationships', Industrial Marketing Management, vol. 58, pp.137-147, October.; CNRS: 2; FNEGE: 2; HCERES: A

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2015, 'Emerging relationships: How are they born?', Industrial Marketing Management, vol. 49, pp.32-41, August.; CNRS: 2; AERES: A; FNEGE: 2

Mandjak, T, Simon, J & Szalkai, Z 2011, 'A framework for the analysis of global, regional and local business networks', Industrial Marketing Management, vol. 40, no. 6, pp.822-829, August.; CNRS: 2; AERES: A

Autres articles académiques

Piricz, N & Mandjak, T 2016, 'Cultural Aspects of Trust in Business Relationships', International Journal of Business Insights and Transformation, vol. 9, no. 2, pp.4-9, September.

Mandjak, T & Simon, J 2016, 'An old picture ... or is it? The relations between business and political networks in Hungary', IMP Journal, vol. 10, no. 3, pp.483-511

Mandjak, T 2016, 'Business marketing: an inter-organisational approach', Vezetéstudomány / Budapest Management Review, vol. 47, no. 4, pp.45-74, April.

Mandjak, T & al. 2014, '’Phoenix in the network: The genesis of a Hungarian industrial company', the IMP Journal, vol. 8, no. 3, pp.107-119, December.

Koves, A & Mandjak, T 2014, 'Úton egy fenntartható gazdasági paradigma felé A komplexitás befogadása a hálózati elméleteken keresztül', Vezetéstudomány, vol. 45, no. 7-8, pp.69-75, August.

Piricz, N, Hong, S-J & Mandjak, T 2013, 'A tranzakciós költségek elmélete és a társadalmi csereelmélet hatásai a bizalomra az ellátási láncban. (Affects of transaction cost and social exchange constructs on trust in supply chain relationship)', Vezetestudomany, vol. 44, no. 12, pp.2-13, December.

Mandjak, T, Wimmer, A & Juhasz, P 2012, 'A hálózati pozíció és a versenyképesség kapcsolata. (The relationship between network position and competitiveness)', Vezetéstudomány (Budapest Management Review), vol. XLII, no. 2, pp.14-23

Mandjak, T, Henseler, J, Simon, J & Szalkai, Z 2012, 'Typology of business relationships using buyer’s and supplier’s perceptions', The IMP Journal, vol. 6, no. 2, pp.109-134

Mandjak, T & Szanto, Z 2011, 'Az üzleti kapcsolatok menedzsmentjének gondolati modellje. (Theoretical framework of business relationship management)', Vezetéstudomány (Budapest Management Review), vol. XLII, no. 1, pp.5-16

Simon, J, Mandjak, T & Szalkai, Z 2011, 'Különböző beszerzői magatartásminták a magyarországi kórházak körében. (Hungarian hospitals’ different purchasing behaviour patterns)', Vezetéstudomány (Budapest Management Review), vol. XLII, no. 2, pp.21-32

Mandjak, T, Bárdos, K & Neumann-Bodi, E 2011, 'To solve the impossible: From necessity to success with the help of business network', The IMP Journal, vol. 5, no. 3, pp.212-224

Mandjak, T & Szanto, Z 2010, 'How can economic sociology help business relationship management?', Journal of Business and Industrial Marketing, vol. 25, no. 3, pp.202-208

Conférences académiques avec comité de lecture

Mandjak, T, Belaïd, S & Naudé, P 2017, 'The development of trust over time in the Tunisian Automotive Sector', CBIM Academic Workshop, Stockholm, Sweden, June, 19-21

Mandjak, T & Ratajczak-Mrozek, M 2017, 'Plug-in process: enter a pre-existing well developed network. A specific situation in the internationalization process', 33rd annual IMP Conference, Kuala Lumpur, Malaysia, September, 5-8

Lavissière, A & Mandjak, T 2017, 'A nested business network model: The network Rubik’s Cube', 33rd annual IMP Conference, Kuala Lumpur, Malaysia, September, 5-8

Lasmoles, O, Lavissière, A & Mandjak, T 2017, 'Sinking out of the box: a network analysis of shipwrecks', 33rd annual IMP Conference, Kuala Lumpur, Malaysia, September, 5-8

Mandjak, T, Belaïd, S & Narus, J 2016, 'The antecedents & consequences of Channel conflict in the Tunisian auto parts aftermarket', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3

Magyar, M, Mandjak, T, Szalkai, Z, Neumann-Bodi, E & Simon, J 2016, 'The role of dynamic capabilities in the network approach of strategizing', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2015, 'Trigger issues of emerging relationships', 31st Annual Industrial Marketing and Purchasing Conference (IMP 2015), Kolding, Denmark, August, 26-29

Mandjak, T, Wimmer, A & Durrieu, F 2015, 'Relationship value: an impact on relationship strategy - a longitudinal perspective’', 31st Annual Industrial Marketing and Purchasing Conference (IMP 2015), Kolding, Denmark, August, 26-29

Mandjak, T, Wimmer, A & Durrieux, F 2014, 'Influence of the crises on the mobilisation in business networks', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2014, 'Emerging relationships: Where are they coming from?', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Mandjak, T & Lavissière, A 2014, 'History and resources: The island that should be isolated from trade routes', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Mandjak, T & Belaïd, S 2014, 'Value creation, co-creation? Some empirical evidences from the Tunisian after market', 30ème Conférence annuelle de l’IMP (IMP 2014), Kedge Business School, Bordeaux, France, 4-6 septembre

Piricz, N & Mandjak, T 2012, 'The relationship among trust conflicts and perceived satisfaction in B2B context', 28th International Marketing and Purchasing Group (IMP) Conference, Roma, Italy

Tóth, S, Henneberg, S, Naudé, P & Mandjak, T 2012, 'A business-to-business love story? Relational Attractiveness (RA) and its impact on the firms` ability to build up and maintain new business relationships', 28th International Marketing and Purchasing Group (IMP) Conference, Roma, Italy

Mandjak, T, Tóth, S, Szalkai, Z & Simon, J 2012, 'The relevance of “value elements” in dyadic buyer-seller relationships. Establishing the construct “relationship picture'', 28th International Marketing and Purchasing Group (IMP) Conference, Roma, Italy

Tóth, S, Simon, J & Mandjak, T 2011, 'The role of trust in the B2B cooperation of the Hungarian Banking Association', 27th International Marketing and Purchasing Group (IMP) Conference, Glasgow, United Kingdom

Mandjak, T, Szanto, Z, Szalkai, Z & Simon, J 2011, 'Business relationships and game theory: Market co-operation and market competition as embedded prisoner’s dilemma', 27th International Marketing and Purchasing Group (IMP) Conference, Glasgow, United Kingdom

Conférences académiques sans comité de lecture

Mandjak, T & Simon, J 2015, 'An old picture… Is it as old really?', 2nd IMP Workshop, Uppsala, Sweden, May, 26-28

Mandjak, T 2015, 'Inter-organisational marketing and economic sociology: some possible relationships', 3rd Central European PhD Workshop on Economics and Business Studies, Szeged, Hungria, March, 18-19

Mandjak, T 2014, 'Large health care construction project in Budapest – Project ”Korányi', 4th Workshop on The Connectivity of Innovation in Construction, Copenhagen, Denmark, October, 9-10

Chapitres d’ouvrage de recherche

Mandjak, T 2017, "’Üzleti piac, beszerzési magatartás’ (Business market, purchasing behavior)", in Kovács István (ed.), Marketing: Fókuszban a termék, Typotex Kiadó, Budapest, pp. 91-111

Mandjak, T & Waluszewski, A 2017, "Owner Relationships - A Parallel Network Force", in H. Håkansson & I. Snehota (eds) , No business is an island: Making sense of the interactive business world, Emerald Publishing Ltd, Bingley (UK), pp. 157-172

Contact

[javascript protected email address]