Combination between theoretical knowledge and business practice

Témoignage de Johanna Notzon

Johanna Notzon
Johanna Notzon
Marketing Dept,
Robert Bosch Car Multimedia GmbH.

The Master in Cross-Cultural Marketing and Negotiation perfectly combines theoretical knowledge with business practice: the emphasis on group work, case studies and projects in business helps to put theoretical skills into practice and to develop the key qualifications needed in today’s business world. A variety of lectures provides intercultural competencies within different business areas, in particular Marketing and Negotiation. The Master is a living example of its cross-cultural focus: teachers and students come from all over the world. In the end this program is the driving license to start an international career…